Diet and Exercise Can Help Loose Weight Essay Example | Topics and Well Written Essays - 500 words

Diet and Exercise Can Help Loose Weight - Essay Example Rather, the issue should be more on what benefits one can get when dieting or exercising or when practicing both. Studies show that exercise can help a person control his weight as well as dieting does. When exercise alone is practiced without watching one’s diet, prolonged physical activity is needed in order to burn the fat taken along with food consumption if weight management is desired. On the other hand, watching one’s diet without exercise can also help reduce or maintain weight depending on the person’s objective. It is a known fact that fruits and vegetables are a great help to one who wants to maintain his weight so that increased intake of such would be most beneficial especially in getting the fiber which is most needed in keeping one’s system clean. In addition, exercise and diet help reduce the risks of certain chronic diseases like cancer and heart attack. Regular exercise boosts high density lipoprotein otherwise known as good cholesterol a nd reduces triglycerides, allowing a smooth blood flow with the lowered build up of plaques in the arteries (Mayo Clinic Staff, 2010).

Online Travel Industry Essay Example | Topics and Well Written Essays - 1000 words

Online Travel Industry - Essay Example In the US and Europe, the leading online travel intermediaries have taken market share from their offline counterparts. At the same time, an increase in direct sales through travel supplier's own websites has also affected the traditional agency business. The need to balance direct and indirect channels, demand for lower cost distribution and the growth in popularity of comparison shopping are all factors driving the business model for travel specific search engines globally. It is interesting to note that the online travel market is divided into two segments: leisure/unmanaged business travel and managed business travel (also known as corporate travel). The online booking behavior of unmanaged business travelers is indistinguishable from leisure travelers. Employees of the millions of small- and medium-sized corporations use the same websites as leisure travelers to book their business travel. Thus these two groups of buyers are treated as one customer segment. Study Method: It is a quantitative research based on online consumer surveys, executive surveys and market forecast models to provide essential analysis of consumer trends and marketing best practices, including customer segmentation and cross-selling strategies. Study Findings: The needs of travelers vary widely from one generation segment to another although many travel marketers are unable to plan for the specific promotional strategies to meet the distinct needs of the different generations. Among the biggest generational differences in online behavior are: Young Travelers are an online agency's best friend: Consumers of age group 18-24 spend more time on agency sites than any other generations and they have attraction for the flashy marketing campaigns of online agencies. 77% of 18-24 year old travelers use more than one agency sites. The average traveler in this age group will visit 1.7 agency sites, the highest of any generational segment. From the above graph we can clearly observe that there is an increasing trend of the younger travelers for visiting online travel agencies than the older ones. Seniors prefer booking directly: Seniors (65+) overwhelmingly favor bookings flights and hotels directly on supplier sites that offer low-rate guarantees and other perks Nearly 80% of the flights booked online by this generation are made at carrier sites, and 68% of hotel bookings are placed directly at chain sites, compared to lows of 72% and 58% for 25-34 years old Baby Boomers have an appetite for content: Baby Boomers (45-64) view the travel contents online for comparison when in-market for a trip. 40% of the content viewed is at online travel agencies, giving aggregators an advantage in influencing this segment as they research online. Study Implication: The travel companies must do the effective market research to improve online strategies to profit from this growing channel and increase the substantial share of the travel revenue. Personal Reflection: Online Travel marketers should develop contents, services, and promotions targeting specific age groups that will be ideally positioned to manage their online distribution strategies